Tag: Audience
Newspapers holding strong, new Vividata report says
New survey research released by Vividata indicates newspapers continue to reach nearly 70 per cent of Canadians, which marks little overall change from the...
Arc Publishing integrates Sophi.io, bringing publishers new analytics and automation option
Arc Publishing and Sophi.io have announced the integration of Sophi, The Globe and Mail’s suite of automation and predictive analytics solutions. These native integrations will...
What is “Readers per Copy” and how can you calculate it?
Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or the previous ComBase survey) by...
Toronto Star appoints new position of Senior Manager, Newsroom Audience Engagement
Robin Honderich has been named as the Toronto Star's new Senior Manager, Newsroom Audience Engagement, effective August 1, 2017.
According to a staff memo, published...
Alliance for Audited Media launches ‘Quality Certification’ program
The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide...
New Vividata data to be released next week
On April 14, Vividata will release the results of its first full year of 2015 fieldwork. NADbank and PMB merged in the fall of 2014...
Vividata captures multi-platform data for Canadian newspapers and magazines
In the fall of 2014, Canada’s two major measurement bodies for newspapers and magazines – PMB and NADbank – merged to form one amalgamated...
NADbank and PMB members approve merger
Members of Newspaper Audience Databank (NADbank) and the Print Measurement Bureau (PMB) have approved a merger of the two organizations. The new amalgamated association,...
FDSA program methodology questioned
Plans for a national flyer delivery verification program have come under close scrutiny because of the program's controversial methodology.
The Flyer Distribution Standards Association (FDSA),...