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What is “Readers per Copy” and how can you calculate it?

Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or the previous ComBase survey) by...

Toronto Star appoints new position of Senior Manager, Newsroom Audience Engagement

Robin Honderich has been named as the Toronto Star's new Senior Manager, Newsroom Audience Engagement, effective August 1, 2017. According to a staff memo, published...

Alliance for Audited Media launches ‘Quality Certification’ program

The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide...
Vividata

New Vividata data to be released next week

On April 14, Vividata will release the results of its first full year of 2015 fieldwork. NADbank and PMB merged in the fall of 2014...

Inland Press Webinar: What We’ve Learned About Digital Engagement

Click here to register. Members of Newspapers Canada (CNA or CCNA) are eligible for a discounted rate of $15 per webinar. When registering, ensure...
Vividata

Vividata captures multi-platform data for Canadian newspapers and magazines

In the fall of 2014, Canada’s two major measurement bodies for newspapers and magazines – PMB and NADbank – merged to form one amalgamated...

NADbank and PMB members approve merger

Members of Newspaper Audience Databank (NADbank) and the Print Measurement Bureau (PMB) have approved a merger of the two organizations. The new amalgamated association,...