Vividata captures multi-platform data for Canadian newspapers and magazines

In the fall of 2014, Canada’s two major measurement bodies for newspapers and magazines – PMB and NADbank – merged to form one amalgamated organization. Fieldwork for the new single-source print and digital readership survey began in January 2015 and Vividata’s inaugural study was released in October 2015. The first full year of new data is scheduled to be released in March 2016.

“The new audience measurement has replaced the two previous separate magazine and newspaper surveys with a single-source study with a significantly larger sample, more frequent and timely data releases, and measurement of all newspapers and magazines’ print and digital products,” explains Vividata president and CEO Sara Hill.

Hill provides insight into the evolution of the research organization in a new blog post for INMA.