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Vividata

Vividata announces appointment of Pat Pellegrini as President and Chief Executive...

Vividata, Canada’s authoritative source for insights on multi-media and consumer behavior, and the leading provider of cross-platform audience measurement for publishers, today announced the...

Vividata releases study of over 43,000 Canadians Report on what Canadians...

Vividata, (vividata.ca) Canada’s authoritative cross platform media study, released results today covering print and digital audiences for 70 magazines and 70 newspapers. New to the...

New research from Vividata examines how different generations interact with news...

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which examines how different generations of Canadians interact with news media. One key takeaway...

Vividata releases latest numbers on print and digital readership

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which confirms that readership levels are consistent with past findings, and it also...

Vividata releases study of Canadian consumers for 2016

Vividata, a Canadian media readership firm, has released their latest study which chronicles what consumers have been reading, using, buying, thinking and doing over the...

The Globe and Mail tops Vividata rankings

The latest rankings from Toronto research firm Vividata shows that Canadians still have a sizeable appetite for newspapers, reports Media In Canada. For newspapers, survey...

Community newspaper readership increases with age

The majority of community newspaper readers report reading their papers within the last seven days. Research from the readership survey Vividata, confirms that weekly reach...

Vividata: Newspapers deliver across the ages

Newspapers in Canada reach eight out of ten (79 per cent) adults 18+ each and every week.  These readers are choosing to read newspapers...

Newspapers still deliver in print

Every week 79 per cent of Canadian adults read a newspaper in print or digital format, in the top 20 markets, as measured by...

Vividata: Domestic vacation travellers are strong newspaper readers

Research from Vividata reports that 53 per cent of Canadian adults travelled for vacation within Canada during the past 12 months. These travellers are strong...