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Community newspaper readership stronger in smaller markets: Vividata

Data from Vividata’s most recent survey (Spring 2020) confirms that weekly readership of community newspapers is stronger in smaller markets (under 100,000 population). And as...

Vividata: Baby Boomers more likely to access digital newspaper content directly

The latest Vividata release (Spring 2020) looks at how readers choose to access digital newspaper content by different generations. It is no surprise that the older...

Vividata releases results of spring 2020 Canadian Consumer Survey

Vividata, Canada’s leading media and consumer research firm, released their latest survey results earlier this week. “The COVID-19 pandemic has significantly changed day to day...

Audience attitude survey identifies most trust news brands: Vividata research

In a recent INMA blog post, we find that Vividata research provides an opportunity to segment and examine newspaper audiences based on more than...

Vividata’s releases Canadian consumer survey

Vividata, Canada’s leading media and consumer research firm, today released their latest survey results. In field from July 2018 through to September 2019, Vividata’s...

Research shows how readers access newspaper content

According to Vividata’s Fall 2019 study, Boomers are more likely to access digital newspaper content directly, while Millennials navigate through social media and search. Baby...

Vividata announces changes to its Board of Directors for 2020

Vividata, Canada's authoritative source for insights on multi-media and consumer behavior, continues its rapid evolution by transforming the composition of its Board of Directors. Peter...

Canada’s aging population could result in opportunities for small and medium...

An aging population means changes to our economy and opportunities for businesses, including newspapers. Consumption patterns change with age and some industries will perform...

Vividata and Manifold Launch New Analytics Capabilities in Polaris Intelligence

Vividata, Canada’s leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s newly updated Polaris Intelligence platform. Applying collaborative filtering...

Credible news matters

Nine out of ten Canadians are aware of the term “fake news” but most can’t agree on the meaning. Nevertheless, the majority agree that credible...