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Readers are concerned personalized news keeps them in content silos

Research shows that nearly half of Canadian adults worry more personalized news may mean they miss out on certain stories or perspectives. Given that more...

Vividata releases Spring 2019 research

Vividata’s Spring 2019 Study is now available; providing behavioural insights on 43,266 consumers across Canada from January 2018 through to December 2018. A copy of our Press Release can be found here. For...

Reaching Canadians in the ‘fake news era’

According to Vividata's new Trust in News report, 69% of Canadian adults report a strong interest in news, with interest correlating positively with age. The bad...

Print remains an important platform, research shows

Despite the rapid increase in digital audiences, print remains an important platform for news brands, according to Vividata. Approximately 65% of weekday users access print...

Vividata study: Print remains the dominant platform for audiences

Vividata, Canada’s leading cross-media and consumer behaviour research firm, has released its latest findings on Canadian consumer and cross-media research. The recently released 2019 Winter...

Vividata & Ipsos announce a new partnership

Vividata has announced that its next-generation cross-media audience measurement and consumer study will be built with its new core measurement partner, Ipsos. This important...

The importance of trusted news sources during an election: Vividata

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how Canadians feel about their news...

Vividata releases more new information on Canadian newspaper readership

Vividata, Canada’s leading cross-media and consumer behaviour research firm, today released their latest findings. Surveying 43,014 Canadians (aged 14+) from July 2017 through to...

Vividata releases new ‘trust in news’ study

In the era of ‘fake news’, news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information. In response, many Canadians turn to...

Vividata releases ‘Trust in News’ study

Vividata, (vividata.ca) a leading Canadian cross-media and consumer behaviour research firm, has partnered with Kantar on the release of the Trust in News Study....