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Audience attitude survey identifies most trust news brands: Vividata research

In a recent INMA blog post, we find that Vividata research provides an opportunity to segment and examine newspaper audiences based on more than...

Vividata’s releases Canadian consumer survey

Vividata, Canada’s leading media and consumer research firm, today released their latest survey results. In field from July 2018 through to September 2019, Vividata’s...

Research shows how readers access newspaper content

According to Vividata’s Fall 2019 study, Boomers are more likely to access digital newspaper content directly, while Millennials navigate through social media and search. Baby...

Vividata announces changes to its Board of Directors for 2020

Vividata, Canada's authoritative source for insights on multi-media and consumer behavior, continues its rapid evolution by transforming the composition of its Board of Directors. Peter...

Canada’s aging population could result in opportunities for small and medium...

An aging population means changes to our economy and opportunities for businesses, including newspapers. Consumption patterns change with age and some industries will perform...

Vividata and Manifold Launch New Analytics Capabilities in Polaris Intelligence

Vividata, Canada’s leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s newly updated Polaris Intelligence platform. Applying collaborative filtering...

Credible news matters

Nine out of ten Canadians are aware of the term “fake news” but most can’t agree on the meaning. Nevertheless, the majority agree that credible...

Vividata’s Fall 2019 Study marks first major release with its new...

Vividata, Canada’s leading cross-media and consumer research firm, has released their latest survey results. In field from April – Dec 2018 (9 months) and April...

Vividata to release 2019 Fall study next month

Publishers will have early access to the Vividata Fall 2019 Studythrough their software suppliers on Tuesday, November 12th @ 9:00 am (EDT). The results are not to be published publicly prior to 9:00...

Research shows newspapers matter to readers

During National Newspaper Week we celebrate the critical role that newspapers play in our democratic society and the importance of accurate, factual reporting. Newspaper...