Home Tags Vividata

Tag: Vividata

Credible news matters

Nine out of ten Canadians are aware of the term “fake news” but most can’t agree on the meaning. Nevertheless, the majority agree that credible...

Vividata’s Fall 2019 Study marks first major release with its new...

Vividata, Canada’s leading cross-media and consumer research firm, has released their latest survey results. In field from April – Dec 2018 (9 months) and April...

Vividata to release 2019 Fall study next month

Publishers will have early access to the Vividata Fall 2019 Studythrough their software suppliers on Tuesday, November 12th @ 9:00 am (EDT). The results are not to be published publicly prior to 9:00...

Research shows newspapers matter to readers

During National Newspaper Week we celebrate the critical role that newspapers play in our democratic society and the importance of accurate, factual reporting. Newspaper...

The importance of trusted news sources during an election

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how Canadians feel about their news...

Readers are concerned personalized news keeps them in content silos

Research shows that nearly half of Canadian adults worry more personalized news may mean they miss out on certain stories or perspectives. Given that more...

Vividata releases Spring 2019 research

Vividata’s Spring 2019 Study is now available; providing behavioural insights on 43,266 consumers across Canada from January 2018 through to December 2018. A copy of our Press Release can be found here. For...

Reaching Canadians in the ‘fake news era’

According to Vividata's new Trust in News report, 69% of Canadian adults report a strong interest in news, with interest correlating positively with age. The bad...

Print remains an important platform, research shows

Despite the rapid increase in digital audiences, print remains an important platform for news brands, according to Vividata. Approximately 65% of weekday users access print...

Vividata study: Print remains the dominant platform for audiences

Vividata, Canada’s leading cross-media and consumer behaviour research firm, has released its latest findings on Canadian consumer and cross-media research. The recently released 2019 Winter...