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Print remains an important platform, research shows

Despite the rapid increase in digital audiences, print remains an important platform for news brands, according to Vividata. Approximately 65% of weekday users access print...

Vividata & Ipsos announce a new partnership

Vividata has announced that its next-generation cross-media audience measurement and consumer study will be built with its new core measurement partner, Ipsos. This important...

The importance of trusted news sources during an election: Vividata

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how Canadians feel about their news...

Vividata releases more new information on Canadian newspaper readership

Vividata, Canada’s leading cross-media and consumer behaviour research firm, today released their latest findings. Surveying 43,014 Canadians (aged 14+) from July 2017 through to...

Vividata releases new ‘trust in news’ study

In the era of ‘fake news’, news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information. In response, many Canadians turn to...

Vividata releases ‘Trust in News’ study

Vividata, (vividata.ca) a leading Canadian cross-media and consumer behaviour research firm, has partnered with Kantar on the release of the Trust in News Study....

Vividata’s Summer 2018 Study delves into how Canadians are accessing content...

Vividata, (vividata.ca) Canada’s leading cross-media and consumer behaviour, today released their latest findings. Surveying 42,739 Canadians (aged 14+) from April 2017 through to March...

New research provides insights about audiences for newspaper brands

Newspaper audiences are generally viewed through a limited lens, but the recently released Vividata’s spring 2018 study is expanding the way we look at...

Vividata releases Spring 2018 study on cross-media and consumer behaviours

Vividata, (vividata.ca) Canada’s authoritative source for cross-media insights and consumer behaviour, today released their latest findings.  Surveying 42,604 Canadians (aged 12+) from January 2017...

The mobile news audience is engaged, and prized among marketers, Vividata...

The vast majority of adult Canadians (79 per cent) now own a smartphone. This is up from 60% in 2015. This steep increase in...