Tag: Vividata
Canadian vacation travellers read newspapers in print and digital
This year could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada....
Vividata captures multi-platform data for Canadian newspapers and magazines
In the fall of 2014, Canada’s two major measurement bodies for newspapers and magazines – PMB and NADbank – merged to form one amalgamated...
Reaching young adults with newspapers
Research from Newspapers Canada and Vividata’s new cross-platform study confirm that Canadians are reading newspapers more than ever, including young adults.
Vividata finds that newspapers...
Young Adults are reading newspapers
Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers. Newspapers reached 56% of Canadian adults 18+ “yesterday,” compared...
Newspapers influential in Financial category
Vividata collects a wealth of information on the financial industry and newspapers including ownership of various financial products, media reliance for investment purchase decisions,...
Newspapers are top traditional media source to influence purchase decisions
The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households who expect to purchase a vehicle in the...