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The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households that expect to purchase a vehicle in the next 12 months. And when it comes to influencing this purchase decision, newspapers and flyers (29%) are the top traditional media source, compared to radio (4%), television (9%) and magazines (12%).
Newspapers Canada research also confirms the effectiveness of newspapers in the path to purchase for new vehicles. A wealth of Automotive sales resources can be found online on the Automotive Research page.