Newspapers are top traditional media source to influence automotive purchase decisions

The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households that expect to purchase a vehicle in the next 12 months.  And when it comes to influencing this purchase decision, newspapers and flyers (29%) are the top traditional media source, compared to radio (4%), television (9%) and magazines (12%).

Newspapers Canada research also confirms the effectiveness of newspapers in the path to purchase for new vehicles.  A wealth of Automotive sales resources can be found online on the Automotive Research page.