Almost three quarters of Ontarians surveyed are community newspaper readers according to the Community Newspaper Readership Report, recently released by BrandSpark International. Furthermore, nine out of ten young adults (age 18-35) are reading their community newspaper as much or more than last year.
“Community newspapers are playing a major role in the lives of the people we studied, keeping them connected to what’s going on in their own backyards,” says BrandSpark vice president and partner Mark Baltazar.
The research report is based on responses (telephone and online surveys) from more than 13,000 adults in Ontario, from November 2015 to January 2016.