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Vividata’s latest study confirms that Canadians love reading. Eight out of ten Canadians are reached by daily newspapers, in print and digital formats.
Digital readership shows the most growth, from 25% in 2011 to 53% in 2015, but the majority of readers still prefer their printed product.
In 2011 almost three quarters (72%) of Canadians read their printed daily newspaper and in 2015 69% continue to read the printed product. Readership is strong across platforms according to data from the latest release of this single source survey of 38,000 Canadian adults.