Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution, a new report by the Boston Consulting Group (BCG) says.
The report follows up on a December 2012 BCG study Transforming Print Media: Managing the Short Term While Restructuring for the Future.
The organization notes that three key changes have taken place in the American print media landscape since that document’s original publication.
First, more print media companies have separated their print and other media assets.
Second, more print media companies are embracing digital and/or multi-channel models to boost revenue.
Third, social media sites, such as Facebook, Twitter, and Snapchat are now a bigger competitive threat than digital-only sites and news aggregators.
“Traditional print is far from dead,” the report says. “Profitable business opportunities can still be found.”
