Research from Newspapers Canada explores the readership habits of different target groups by various platforms (print, desktop/laptop, table and phone) as well as different times of the day.
Canadians continue to access newspaper content in different ways and the research shows that 87 per cent of adults choose any of the four platforms. As well, more than a quarter of Canadians (27 per cent) use all four platforms at some point during their day.
Newspapers 24/7: 2016 study material is available in presentation format as well as a number of fact sheets by demographic target on our website.