La Presse is making changes that offer advertisers a higher-performing digital ad environment while also broadening its reputation beyond just a news vertical. It’s adding two new sections to its La Presse+ mobile platform centred around more lifestyle-oriented topics.
The “Arts et être” section will appear daily to cover the arts, culture, society, family, health and fashion. “Inspiration”, a Saturday-only section, will take a deep dive into trends and aspirational topics such as travel, dining, home and real estate.
An ad campaign developed by Cossette is now underway to promote the new sections with digital display, radio and web banner ads.
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