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Pattison partners with La Presse

Pattison Outdoor Advertising has announced plans to expand its presence in Quebec. One of its partners in this expansion will be La Presse. The advertising...

Former Torstar director moves over to La Presse

Former Torstar executive Sam Bevacqua has been hired to head up La Presse's redeployment to Toronto, Media in Canada reported earlier this week. In his...

Despite positive numbers, changes coming at La Presse

Digital media company La Presse announced last week that it has issued a voluntary departure program as it looks to eliminate 15 positions. In total, these...

La Presse adds new sections to enhance advertiser appeal

La Presse is making changes that offer advertisers a higher-performing digital ad environment while also broadening its reputation beyond just a news vertical. It’s...

La Presse accelerates its transformation, positioning itself as a leading...

La Presse is undertaking a complete overhaul of its advertising services with the implementation of a cutting-edge back-end infrastructure, optimizing and unifying access to...

La Presse announces intention to adopt a not-for-profit structure

The President of La Presse, Pierre-Elliott Levasseur, has announced the publication's intention to adopt a not for profit structure that will benefit from a...

La Presse launches DADA: a new digital lifestyle and trends monthly...

Ever mindful of expanding opportunities for its advertisers while continuing to bring its readers the stories they’re interested in, La Presse is launching DADA, a...

La Presse explains why credibility in digital advertising is priceless

Patrick Jutras, vice president of sales with La Presse, recently spoke with the Alliance for Audited Media to talk about how they attract new...

La Presse+ wins “Best News Mobile Service” award at the North...

The flagship of the digital platforms offered by La Presse, the tablet application La Presse+ took top honors in the “Best News Mobile Service” category...
Alliance for Audited Media

La Presse+ measurement of reader engagement earns AAM certification

The Alliance for Audited Media (AAM) has certified the measurement of reader engagement time developed by the Montreal-based daily digital news platform La Presse+. The AAM...