Pattison partners with La Presse

Pattison Outdoor Advertising has announced plans to expand its presence in Quebec. One of its partners in this expansion will be La Presse.

The advertising giant will be adding digital signs to new residential properties and office towers in Montreal. As per a report, the screens will showcase premium French language content from La Presse’s digital news service, including up-to-the-minute news and updates, traffic, and weather forecasts throughout the day.