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How are you keeping your community in the loop during the...

Around the globe, news organizations are undertaking many different strategies to ensure that the public remains informed about the latest on the COVID-19 pandemic. Whether...

Have you heard? Nine out ten adults read newspapers

Use your social media channels (Facebook, Twitter, Instagram) to let your readers know that newspaper readership is strong and stable. Nine out of ten...

Two-thirds trust Traditional Media for news and information, new research shows

Trust continues to be an essential measure for success and the latest Edelman Trust Barometer results reinforce this.  Trusted companies have stronger consumer buyers and advocates...

Seven out of 10 Prairie households still receiving and reading printed...

A new study conducted by Totum Research affirms that rural markets differ significantly from large urban ones when it comes to media consumption habits. The...

Case Study: Newspapers work for local digital advertising

With their “Love the Way” ad campaign, VIA Rail found that strategically including local Canadian media in their 2019 media plan resulted in the revenue,...

Remind your readers that Newspapers Matter

Week in and week out newspapers run campaigns for advertisers of all kinds.  Across all media marketing campaigns deliver thousands of brand exposures daily. ...

Digital revenue grows at Postmedia

Postmedia's Q1 results show continued revenue growth in digital advertising compared to the same quarter last year. Revenue for the quarter was $156.7 million as...

John Hinds on his hopes for Canadian media in 2020

Speaking with Media in Canada for its annual Industry Wish List, News Media Canada president and CEO John Hinds discusses what keeps him hopeful...

Newspaper readership remains strong

Since 2012 News Media Canada has been measuring readership of all types of newspapers in the Newspapers 24/7 study. The 2019 results show that...

Postmedia welcomes agency veteran to build digital future

Media in Canada reports that agency veteran Scott Stewart, who spent the last four years at Wavemaker (formerly MEC), has joined Postmedia as director...