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CCAB releases quarterly audience data for Community and Daily Newspapers

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released its  community and daily newspaper audience data that covers the three-month period...

Torstar announces new subscription model

Torstar will invest millions and adopt a new subscription model to revamp business in 2018. Chief executive John Boynton made the announcement Wednesday when the Toronto Star parent company...

CCAB releases new data on daily newspapers

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released an updated version of its paid and non-paid daily newspaper TRAC (Trend...

New research finds that nine in ten Canadians read newspapers weekly

Every week, regardless of platform, 88% of Canadians read newspapers in print, on computers, on tablets or on a smartphone.  And a third of...

Google and Facebook continue to dominate the Canadian digital advertising market

Facebook and Google combined account for an estimated 72% of the $5.5 billion Internet advertising market in Canada in 2016.  Internet advertising revenues continue...

Public access does not mean public notice

The government has an obligation to inform Canadians about programs, services, policies and decisions.  Research proves that Canadians want to see government advertising like...

Canadians trust the news media more than government

An Ipsos study released last year found that 77% of Canadian adults believe news reports from the news media more than reports from the government (23%). ...

Star Metro brand officially hits the streets

Today marks the official launch of the new re-branded StarMetro publications in five Canadian cities - Vancouver, Toronto, Halifax, Calgary, and Edmonton. Torstar Corp. announced...

Baby Boomers prefer ‘the human touch’: research

Recent research from Mintel finds that Canadians still value traditional banking and the human touch.  Digital services and online banks cannot meet all the...

CCAB releases annual circulation data for Canadian daily newspapers

The CCAB, the Canadian division of global assurance provider BPA Worldwide, has released annual audience data for 18 of its paid and non-paid daily...