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Pattison partners with La Presse

Pattison Outdoor Advertising has announced plans to expand its presence in Quebec. One of its partners in this expansion will be La Presse. The advertising...

National Post launches redesigned website

The National Post has announced the launch of a completely rebuilt website with a better reader experience to increase discoverability and a streamlined layout....

Gen-Z more likely to read newspapers in print only: research

Highlights from the most recent Vividata survey (Spring 2020) find that seven out of ten Canadians are reading newspaper brand content weekly. Overall newspaper reading...

Research: More than half of Canadians trust news media for Coronavirus...

A poll by the Angus Reid Institute in March 2020 finds that 55% of Canadian adults trust news media for information about COVID-19. Older respondents...

Black Press puts callout for feel-good community stories

Black Press Media has launched their #WereInThisTogether campaign, as a way to showcase the feel-good stories of resilience and compassion during the COVID-19 pandemic.   Stories,...

How are you keeping your community in the loop during the...

Around the globe, news organizations are undertaking many different strategies to ensure that the public remains informed about the latest on the COVID-19 pandemic. Whether...

Have you heard? Nine out ten adults read newspapers

Use your social media channels (Facebook, Twitter, Instagram) to let your readers know that newspaper readership is strong and stable. Nine out of ten...

Two-thirds trust Traditional Media for news and information, new research shows

Trust continues to be an essential measure for success and the latest Edelman Trust Barometer results reinforce this.  Trusted companies have stronger consumer buyers and advocates...

Seven out of 10 Prairie households still receiving and reading printed...

A new study conducted by Totum Research affirms that rural markets differ significantly from large urban ones when it comes to media consumption habits. The...

Case Study: Newspapers work for local digital advertising

With their “Love the Way” ad campaign, VIA Rail found that strategically including local Canadian media in their 2019 media plan resulted in the revenue,...