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Torstar grows digital subscriptions by 50 per cent

Torstar has announced that it saw a 50 per cent rise in paid digital subscriptions in the first quarter, as the company continues to...

Study shows traditional ads viewed more favourably

When it comes to reliability and helpfulness, buyers should know that it’s not just the creative that affects viewers’ perceptions. According to a recent...

Newspaper tied to city’s birth, growth; we’re not history yet

Last Thursday, the Winnipeg Free Press was fêted by the Manitoba Museum at its 2019 tribute gala. News Media Canada chair, and Free Press publisher,...

Crisis in the media: Desjardins is rethinking its advertising strategy

Faced with the crisis that is hitting all media, Mouvement Desjardins does not intend to stand idly by. The cooperative recently reviewed some aspects...

Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report includes information on ad expenditures,...

News industry pivots to subscriptions in 2019

News industry leaders are doubling down on their focus on subscription services going into 2019, with half of the Editors-in-Chief, CEOs, Managing Directors, and Heads...

Encourage teen readership through engagement

It is no surprise that teens spend a more time with social media than newspapers.  News organizations need teens to buy-in and trust them...

What is “Readers per Copy” and how can you calculate it?

Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or the previous ComBase survey) by...

Saskatchewan town and city councils pushing for less transparency

The issue of public notice is surfacing again in the province of Saskatchewan.  Some SK town and city councils are attempting to end the...

Social media inaccurate despite being popular U.S. news source

For the first time social media has beaten out print as an avenue for news consumption for adults in the United States, according to...