The pandemic has highlighted the essential role that newspapers and their sites play in the lives of Canadians. Research conducted in 2020 by Totum Research finds that a third of Canadians started reading newspapers, in print or digital formats, during the pandemic. And more than four in ten plan to continue reading newspapers to the same degree post-pandemic.
This is just one of the Ten Tweetable Truths featured in recently released marketing material by News Media Canada. A full presentation in PowerPoint format with an accompanying fact sheet can be downloaded to use with your own sales material. Access the full presentation and fact sheet by clicking here.
News Media Canada has also produced ad material that you can run in your papers or on your website to promote the industry facts to your readers. Choose from various ad sizes in print and digital formats or download source files to create your own custom size. Click here to view available material for download.