Newspapers Canada has partnered with Local Media Association (LMA) to offer our daily and community newspaper members two unique sales training certification courses at a special reduced rate. The LMA Media Sales Certification Program provides media salespeople with the skills and tools they need to progress from transaction-focused selling to true consultative selling.
Participants will learn how to transform their sales relationships into collaborative business partnerships that produce dramatic, long-term and measurable sales results.
Each program has been designed by LMA in partnership with industry and training professionals. Suitable for both new and veteran newspaper sales personnel, these on-demand courses are offered online to allow staff to learn at their own pace in the office or at home.
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