Newspapers Canada’s recent Path to Purchase study (undertaken by Totum research) demonstrates that newspapers are the top-ranked media source by Canadians. Newspapers are encouraged to view and share the available materials including a topline summary, a Powerpoint and research pieces broken out by category:
- Newspapers drive purchase decisions.pdf
- Newspapers drive purchase decisions – PowerPoint presentation.pdf
- Newspapers Work for Health and Personal Care.pdf
- Newspapers Work for Entertainment.pdf
- Newspapers Work for Home Appliances and Furniture.pdf
- Newspapers work for automotive.pdf
- Newspapers work for everything homes.pdf
- Newspapers Work for Travel.pdf
