![Screen Shot 2020-12-16 at 1.58.29 PM](https://i0.wp.com/nmc-mic.ca/wp-content/uploads/2020/12/Screen-Shot-2020-12-16-at-1.58.29-PM.png?resize=696%2C424&ssl=1)
Media in Canada has published an article that examines how Chinese-language newspaper Sing Tao has developed a successful new e-commerce platform called Sing Club.
Sing Tao Media Group (which operates in Canada through a partnership with Torstar), reports a strong conversion rate, which is believed to show the trust and confidence the community has in Sing Tao.
The article describes how, since coming to Canada in 1978 as a Hong Kong-owned Chinese-language newspaper, the publication has expanded its audience reach while moving away from the traditional advertising model.
You can read the full piece here.