Community Newspaper Fact Sheet 2014

Community newspapers and their websites are hyper-local. They effectively represent the neighbourhoods they serve. And they are able to...

Connecting to Canadians with Community Newspapers

Three quarters of Canadians (73%) in non-urban centres read a community newspaper according to the 2013 study, Connecting to...

Glossary of Newsmedia Terms

Download this handy glossary containing dozens of terms used in journalism and the media. To download: PC: Right-click on image. Then...

Newspaper Creative Advertising Brief

Use this fillable PDF form to record important details when planning an advertising campaign. To download: PC: Right-click on image. Then...

How to Get Your Newspaper Ad Noticed

Summary Exposure to newspaper ads is largely driven by its position in the paper. Size and colour mainly determine...

Frequency: How Often to Advertise in the Newspaper

What is frequency, how do consumers respond and what about driving sales? These questions are addressed in News Media Canada’s...