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How to Compete with Big Tech: 4 Strategies to Win More Sales
5 May 2020 @ 3:00 PM - 4:00 PM
Too many local publishers are unprepared to compete with Google and Facebook, and believe their only option is to partner directly with their biggest competition.
In this webinar, Markus Feldenkirchen will cover four talking points your sales team can use with local advertisers to compete against Facebook and Google at the local level and win more sales — this year and beyond. You’ll also get a free copy of Lineup Systems’ whitepaper, “Competing with Big Tech: 4 Strategies to Win More Sales.”
Instead of believing that their only option is to partner directly with Facebook and Google, Feldenkirchen encourages newspaper advertising representatives to communicate with advertisers why they should add local advertising into their marketing mix. This will help them tap into an important revenue source.
Presented by Markus Feldenkirchen, president of sales, North America, Lineup Systems
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