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Keeping Subscribers Happy
November 22 @ 2:00 PM - 3:00 PM
Research has shown that subscribers that feel like they are part of a membership program are 48% more likely to retain.
The Providence Journal has started a few subscriber-only efforts that everyone can do to help make their subscribers feel like they are a part of something.
Summer Moore of GateHouse Media leads you through a number of ideas designed to keep subscribers happy.
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