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Webinar: Treating the Customer as a Strategic Asset: Multi-Platform Audience Growth at The Day
12 June 2017 @ 3:00 PM - 3:30 PM
By Local Media Association
Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, Conn. where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. The company has put focus on the customer rather than the platform while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and have treated them like the strategic assets they are.
- Michael Moses, Chief Revenue Officer, The Day
- Tom Ratkovich, Managing Partner, LEAP
Fee: $29.00 U.S. for News Media Canada members
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