Consistent national polls show low trust in what we hear in our media, but the level of mistrust does not always carry over into local news organizations. This session explores what that can mean when maintaining trust in our local newspapers and how to explain that when monetizing our efforts.
• A public hungry for the truth looks to news organizations to find it and tell it.• We can be leaders in telling the truth about important community matters. • We should tell people that in our news efforts and when we market those efforts.
Presenter: Lyle Muller, Iowa editor for PolitiFact
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