Programmatic advertising demystified

If the digital advertising you’re selling is restricted to your own newspaper’s Web site, then likely there are now ad agencies and local media companies who are offering your current and prospective advertisers a different kind of online advertising. It’s called programmatic advertising, and it can reach the exact audience a business is targeting—on virtually […]

Ad Club of Toronto hosting virtual Newspaper Day

For this upcoming Newspaper Day, moderated by John Tory, publishers will be discussing how they can work in partnership with Local Businesses in the re-opening of the economy and support […]

ISWNE 2021 conference

International Society of Weekly Newspaper Editors is hosting a virtual conference from July 14-16, 2021. All sessions will be held online. July 14th's session will deal with legal issues, such […]

Winning digital strategies in key verticals

In this webinar, AdCellerant presents on key verticals to go after to drive success with O&O and digital media. AdCellerant will be bringing tribal knowledge from their publisher-partners on how […]

Mastering the Top 10 critical sales questions

We all know we need to ask questions to understand our client's goals, but what are the best questions to ask? What questions make clients mad? What questions do Millennials […]

Mastering the top 10 critical sales questions

We all know we need to ask questions to understand our client's goals, but what are the best questions to ask? What questions make clients mad? What questions do Millennials […]

Easy Upselling Strategies with Digital Sales

In this webinar, AdCellerant explains how publishing companies are upselling advertisers and complementing their campaigns with relevant banner ads that are highly targeted, reaching specified groups, locations and demographics with certain online behavioral interests and patterns. We’re going to learn about why programmatic display is the foundation of any digital campaign, easy upselling strategies for […]

 


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