What should your digital marketing services agency be measuring?

The saying goes, “you can’t manage what you can’t measure.” So, what should local media companies selling digital marketing services measure… and how are they measuring up? LMA Chief Innovation Officer Jed Williams has done extensive benchmarking in everything from revenue per customer to margins per product and will share some critical KPIs to track, […]

What Works and What Doesn’t For Site Design

Almost all news organizations have a website, but few have researched how the design of the site can affect how audiences interact with news content. The Center for Media Engagement at the University of Texas at Austin has done extensive research – what works, what doesn’t, and how to get the most out of a […]

Canadian Journalists for Free Expression Gala

PROCEEDS FROM THE GALA DIRECTLY SUPPORT CJFE’S CRITICAL WORK. This includes: Journalists in Distress Fund, which provides emergency assistance to journalists whose lives are threatened. Advocacy work in Canada and abroad, including consulting with governments on legislation. Digital security training for journalists and activists. Campaigns to free unjustly imprisoned journalists and advocates. Reporting on free expression in our annual Review of Free Expression in Canada. And more!

Call for Entries: Canadian Community Newspaper Awards

The Canadian Community Newspaper Awards celebrate the best in community publishing from across the country. Newspapers of similar circulation size compete against each other and are judged by a panel of industry experts. With a diverse array of awards categories covering editorial, photography and multimedia, the Canadian Community Newspaper Awards offer learning opportunities for publications of […]

Call for Entries: Great Idea Awards

Each year, Newspapers Canada recognize the most creative and innovative examples of newspaper marketing and promotion from newspapers across the country. Community and daily publications each compete in different circulation classes within eight unique categories. The goal of the awards program is to showcase as many outstanding promotional initiatives as possible so we encourage our […]

CJF JTalk Trump and the Media – Year 1

It was the story of the summer in a summer of stories. Who can forget that profane-laden call from former White House communications director Anthony Scaramucci, a.k.a "The Mooch," to Ryan Lizza, Washington correspondent for The New Yorker, demanding to know who was leaking information to the press? But Lizza's front-row seat to the Trump presidency goes […]

Doing More With Less in Your Newsroom

As our industry continues to contract, our inclination is to try to do everything we always did with fewer resources. If you find yourself and everyone else in your newsroom […]

NASH 80 – Canadian University Press Conference

The annual gathering of the country’s student journalists is coming to Toronto. This year's event will be hosted by The Eyeopener, Ryerson University’s independent student paper.  

Webinar: Multi-Dimensional Audience Growth: Why Your Future is Dependent on It

Revenue follows Audiences. “Audiences” are not defined in terms of people—but in terms of identifiable, targetable and monetizable consumer personas. This implies that audiences are grown across multiple dimensions. Those dimensions include the volume of targetable consumers, the knowledge associated with each one of those consumers and the channels by which communications are distributed to […]

 


Do you wish to add an upcoming industry event to our calendar? Please send details to: / Vous aimeriez inscrire une activité à venir à notre calendrier? Veuillez envoyer tous les détails à : services@newsmediacanada.ca