Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, News Media Canada conducted an update to previous automotive research designed to address the key question of what media influences vehicle purchases in Canada. More than 2,400 online interviews were conducted in early 2016 and the results once again prove the power of newspaper advertising.
Results for our 2017 study ‘Community Newspapers Drive Results’ are publicly available here.
For more information about these reports, or others, contact Kelly Levson, Director of Marketing & Research at klevson@newsmediacanada.ca
DesRosiers Automotive Consultants Inc. – Monthly Auto Sales
DesRosiers Automotive Consultants Inc. – Miscellaneous Reports
- Luxury Market Review 2019
- Millennial Ownership of Vehicles in Canada 2018
- Automotive Employment 2010-2018
DesRosiers Automotive Consultants – Observations
- Quality and its Impact on Financing Vehicles – March 2019
- Where’s the Beef – February 2019
- 49 Years and Counting – November 2018
- The Village People – October 2018
- Market Shifts – September 2018
DesRosiers Automotive Consultants Inc. – Monthly Auto Sales
DesRosiers Automotive Consultants Inc. – Miscellaneous Reports
Monthly Canadian Vehicle Sales (SAAR) – January 2011-March 2017
2017 Canadian Market Outlook (New/Used)
Provincial Sales – New and Used – 1995-2016
Canadian Used Vehicle Report 2016
Canadian Vehicle Market Review 2016 (conference presentation May 2016)
2018 Millennial Ownership of Vehicles in Canada
DesRosiers Automotive Consultants – Observations
Quality, Quality, Quality (Part 1) – October 2017
Quality, Quality, Quality (Part 2) – November 2017
Woodstock and the Rise of the Truck Market – December 2017
New Vehicle Sales – September 2017
Top Selling Models by Segment (Canada) – 2010-2017
Think with Google Reports
Five Auto Shopping Moments 2016
Consumer Car Buying Process 2016
Miscellaneous Reports
Anatomy of an Auto Shopper (Viant) 2017
Auto Industry Disrupted: Examining Mobile’s Impact on the Buying Journey (Viant), September 2017
A Guide to Data-Driven Marketing for the Automotive Industry (Datamyx) 2016
The Canadian Automotive Brand Telemetry Report (Bond Brand Loyalty) 2016