Members Resource Centre

Automotive advertising is one of the largest categories for newspapers of all sizes.  In addition to presentations and fact sheets posted in the public section of the News Media Canada site, this page includes additional resources curated specifically for, and available to, News Media Canada members only.

DesRosiers Automotive Consultants Inc. - Monthly Auto Sales

2016

2015

DesRosiers Automotive Consultants Inc. – Miscellaneous Reports

Monthly Canadian Vehicle Sales (SAAR) March 2017

Monthly Canadian Vehicle Sales (SAAR) January 2017

Autowatch January 2017

Top Ten Update May 2016

Provincial Sales Update May 2016

Canadian Vehicle Market Review 2016 (conference presentation May 2016)

Think with Google Reports

Five Auto Shopping Moments (2016)

Consumer Car Buying Process (2016)

Miscellaneous Reports

Anatomy of an Auto Shopper (Viant), 2017

A Guide to Data-Driven Marketing for the Automotive Industry (Datamyx), 2016

The Canadian Automotive Brand Telemetry Report (Bond Brand Loyalty), 2016