Members Resource Centre

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, News Media Canada conducted an update to previous automotive research designed to address the key question of what media influences vehicle purchases in Canada. More than 2,400 online interviews were conducted in early 2016 and the results once again prove the power of newspaper advertising.

Results for our 2017 study ‘Community Newspapers Drive Results’ are publicly available here.

For more information about these reports, or others, contact Kelly Levson, Director of Marketing & Research at

DesRosiers Automotive Consultants Inc. – Monthly Auto Sales

DesRosiers Automotive Consultants Inc. – Miscellaneous Reports

DesRosiers Automotive Consultants – Observations

DesRosiers Automotive Consultants Inc. – Monthly Auto Sales




DesRosiers Automotive Consultants Inc. – Miscellaneous Reports

Monthly Canadian Vehicle Sales (SAAR) – January 2011-March 2017 

Autowatch January 2017

2017 Canadian Market Outlook (New/Used) 

Provincial Sales – New and Used – 1995-2016

Luxury Market Review 2017

Luxury Market Review 2016

Canadian Used Vehicle Report 2016 

CADA Year in Review 2016

2016-17 Top Ten Update

Provincial Sales 2017

Canadian Vehicle Market Review 2016 (conference presentation May 2016)

2018 Millennial Ownership of Vehicles in Canada

DesRosiers Automotive Consultants – Observations

Quality, Quality, Quality (Part 1) – October 2017

Quality, Quality, Quality (Part 2) – November 2017

Woodstock and the Rise of the Truck Market – December 2017

New Vehicle Sales – September 2017

Top Selling Models by Segment (Canada) – 2010-2017

Think with Google Reports

Five Auto Shopping Moments 2016

Consumer Car Buying Process 2016

Miscellaneous Reports

Anatomy of an Auto Shopper (Viant) 2017

Auto Industry Disrupted: Examining Mobile’s Impact on the Buying Journey (Viant), September 2017

A Guide to Data-Driven Marketing for the Automotive Industry (Datamyx) 2016

The Canadian Automotive Brand Telemetry Report (Bond Brand Loyalty) 2016