Tag: Alliance for Audited Media
La Presse explains why credibility in digital advertising is priceless
Patrick Jutras, vice president of sales with La Presse, recently spoke with the Alliance for Audited Media to talk about how they attract new...
La Presse+ measurement of reader engagement earns AAM certification
The Alliance for Audited Media (AAM) has certified the measurement of reader engagement time developed by the Montreal-based daily digital news platform La Presse+.
The AAM...
Alliance for Audited Media launches ‘Quality Certification’ program
The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide...
Phillip Crawley nominated to be the new chairman of AAM’s Canada...
Phillip Crawley, who is currently an Alliance for Audited Media (AAM) director and vice chairman of the Canada Board Committee, has been nominated to...
AAM changes reporting structure for Canadian newspapers
The Alliance for Audited Media (AAM) has announced plans to expand quarterly reporting requirements to all U.S. and Canadian newspapers by 2015. The change...
AAM introduces changes for Canadian newspaper members
The Alliance of Audited Media (AAM) has introduced a number of rule and reporting changes for Canadian newspapers. The audit program has revised its...
Audit Bureau of Circulations is now the Alliance for Audited Media
The Audit Bureau of Circulations (ABC) has rebranded as the Alliance for Audited Media (AAM). The new brand identity reflects the 98-year-old organization’s ongoing evolution...