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Newspapers 24/7:2022 additional fact sheet now available for download

News Media Canada has just released a second fact sheet as part of the Newspapers 24/7: 2022 study material. Designed as a handout or presentation follow-up...

How well do you really know news?

Results from a recent Australian study finds that news is the most effective way to put your message out there, with maximum impact.  The...

The Impact of Colour

Does colour in newspaper ads work?  Industry research confirms what most of us already know … colour has a significant impact on newspaper ad...

Research shows mobile advertising is booming

One of the golden rules of advertising is that money follows eyeballs. And since people are looking at their smartphones pretty much all the...

How U.S. advertising spending aligns with media consumption

An old advertising adage says that “money follows eyeballs”, meaning that advertising spending will follow wherever consumers focus their attention or spend their time....

Video: Newspapers Reach All Targets

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians (across many different target groups) read newspapers weekly.    

Study: Newspaper advertising most trusted by consumers

Trust in advertising is a hot topic these days. Based on recent research, Canadians trust newspaper ads, in both print and digital formats, more than any...
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Canada ranks third globally for ad blocking

Last year, Canada ranked third globally for ad blocking, with 15% of online display ads being blocked by desktop and mobile users.  Top reasons...

2017: Newspapers 24/7 – Overview (Fact Sheet)

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

2017: Newspapers 24/7 – Millennials – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...