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Think you know everything about community newspapers? Think again!

Printed community newspapers are still relevant and engaging, even with today’s increasing focus on social media. In one case study, a community newspaper classified...

People who read newspapers and people who have money have one...

Newspaper ads, both print and online, play a key role in helping people make their banking and investment decisions. Newspapers Canada has created a series of...

Local information is the top reason for reading

The printed community newspaper is by far the favourite source of local news and information in communities large and small across Canada. Research from 2016...

Community newspaper readers love their flyers

Community newspaper readers like to read print editions for advertising. In a recent study, two thirds (67%) of printed community newspaper readers chose “Flyers/Inserts or...

Montreal Gazette’s award-winning ad campaign delivers high-quality, journalistic content

Earlier this year, the Montreal Gazette teamed up with Concordia University to develop an effective and engaging native advertising campaign. The five-part, 10-week series ran...

Readers of community newspapers look at auto ads

Printed newspapers are a key driver in the automotive decision-making process. Seven out of ten community newspaper readers report that they read or look at...

Newspapers work for frequency

To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity. This concept is called 'frequency' and...

Digital ads to overtake traditional ads in local markets: study

A new study by BIA/Kelsey, a U.S.-based market research firm has revealed an astonishing conclusion: that by 2018 revenue from online advertisements with a...

Webinar: Prospecting that PAY$

Does your sales team need help generating leads and securing new clients? Do you want to learn how to successfully approach prospects in a...

Newspapers: Media Vehicle of the Year

Newspapers Canada has updated the popular Media Vehicle of the Year industry ad for member newspapers to use in their publications. This ad has been...