Tag: Advertising
Rising Canadian retail sales create opportunities for local businesses
Statistics Canada reports that retail sales increased by 24% in June 2020 with the total retail sales coming to a dollar amount of approximately $53...
New report paints gloomy picture for future of private broadcasting in...
A new report by the Canadian Association of Broadcasters says that as many as 40 local television and 200 Canadian radio stations could be...
Research shows consumers engage with trustworthy platforms
According to the Global Web Index data published in Strategy, 95 per cent of people have been spending more time consuming media content in 2020....
Publishers encouraged to submit advertisers for ‘Advertise Local’ campaign
News Media Canada is looking for publishers to participate in a new marketing program designed to stimulate local support for their advertisers.  Advertise Local was designed...
Traditional advertising to increase in 2020 and beyond
Consumers are increasingly turning to traditional media platforms for news and information, rather than social media news sources. TV and print media are predicted...
Canadian ad spend fell more than 36 per cent from March...
A recent article in The Message highlights new data showing that ad spending across major advertising markets has declined dramatically due to the pandemic.
Using media agency...
Public notices in newspapers are vital to the democratic processes of...
Canadians have a right to be properly notified of actions and activities that will affect their daily lives. Public notices in newspapers preserve and...
More companies pull advertising dollars from Facebook
More than 500 companies have kicked off an unprecedented advertising boycott intended to pressure Facebook into taking a stronger stand against hate speech.
Global companies such...
Torstar provides discounted advertising space for BIPOC businesses
Torstar is dedicating $250,000 in advertising space for businesses owned or operated by members of the Black, Indigenous and People of Colour communities. One...
Governments have a duty to keep Canadians informed:Â Public Notice Resources
News Media Canada has a number of resources online highlighting the importance of public notices in newspapers. Click here to download presentations and fact sheets...