Tag: Advertising
Conference Summary: WAN’s Digital Media Europe Conference
The World Association of Newspapers' Digital Media Europe conference was held in London, England on April 11-13. Speakers shared insights on app development, group...
Free webinars for advertising and editorial
On May 17 and 18, Newspapers Canada will host two webinars designed for advertising and editorial departments. Both webinars are free and open to...
Media veteran Bill Neill joins the National Post
Media veteran Bill Neill has joined the National Post as an advisor on local advertising strategies in the Toronto market.
Neill previously worked as...
NADbank creates industry ad for newspapers
The Newspaper Audience Databank (NADbank), the principal research arm of the Canadian daily newsopaper industry, has created a new advertising campaign to coincide with...
Alon Marcovici joins The Globe and Mail
Alon Marcovici has been appointed vice-president, marketing and audience intelligence for The Globe and Mail. In his newly created role at the national daily,...
Extra Awards: Call for entries
The Extra Awards celebrate outstanding newspaper advertising across the country. The annual awards program is open to all Canadian newspapers, advertisers and agencies.
Ads must...
Thomas Maclean passes away
Thomas Maclean has passed away at 62 years old. Maclean worked in the advertising field for over 30 years, starting with the Truro Daily...
Strategies for optimizing sales effectiveness
A sales representative and a client walk into an elevator. The representative exits on the second floor with a new deal in the pocket.
Is...
NEW advertising case study: Integrated Inserts
Claytons Heritage Market, an independent grocery store in Sechelt, B.C., knows the value of advertising in the community newspaper.
This latest case study from...
NEW marketing piece: Newspapers work for groceries
Recent research shows that newspapers are, by far, the go-to source for information on groceries. Fifty-nine percent of Canadians refer to newspapers (print or...