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Dailies’ loss could be community papers’ gain

This week NADbank reported that readership of daily newspapers in Canada was significantly lower than levels reported last year for the same markets. In...

COMBASE PILOT STUDY POSTPONED FOR ONE WEEK

The ComBase pilot study - the first step in the principal readership research conducted on behalf of the community newspaper industry in Canada -...

COMBASE COMMITTEE FOCUSES ON PILOT STUDY ISSUES

Types of publications, market definition, and questionnaire topics were the main issues discussed by the ComBase tri-partite committee on August 10. The committee met in...

IPWG TO ATTEND STRATEGY MEDIA CONFERENCE

CCNA's Intustry Promotion Working Group (IPWG) will be attending Strategy Magazine's Maximizing Media conference this September. Running from Sept. 20-1 at the Sheraton Centre in...

What is the ComBase chronology?

A great deal of consultation and research went into the creation of what is now called ComBase (Community Newspaper Database). Here, at a glance,...

How can I use ComBase?

1. To retrieve average issue readership, by title, for CanadaÔÇÖs community newspapers. 2. To compare media behaviours for all print media by title. 3. To...

History of CCNA’S readership research bureau

Since the 1997 CCNA strategic planning document was published, the membership has encouraged CCNA to pursue research on behalf of the national body. The...

When will ComBase be ready?

Data for the five Pilot markets will be available to the industry by March 2002. Users will be able to access ComBase through Harris...

Who is doing the ComBase study?

Thompson-Lightstone has been chosen as the supplier to conduct the five-market pilot study leading up to CanadaÔÇÖs largest and most complex readership study, ComBase. Thompson...

READERSHIP RESEARCH PROJECT PROGRESSES

Work on CCNA's massive national readership research project reached a new milestone last week when Requests for Proposals (RFP) were sent out to eight...