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A millennial buys the local paper

In the summer of 2018, Angela Long embarked on a 22,000-kilometre journey, traversing eight provinces and a territory – from Dawson City, Yukon, to Cape Breton,...

Advocate Media celebrates 125 years of community journalism

Last month Advocate Media kicked off their celebration of five generations in the community with a night of music and fun at a sponsored...

PEI newspaper receives award for business excellence

West Prince Graphic, a weekly newspaper published in Prince Edward Island, received a business excellence award from their local chamber of commerce this past...

Crisis in the media: Desjardins is rethinking its advertising strategy

Faced with the crisis that is hitting all media, Mouvement Desjardins does not intend to stand idly by. The cooperative recently reviewed some aspects...

Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report includes information on ad expenditures,...

News industry pivots to subscriptions in 2019

News industry leaders are doubling down on their focus on subscription services going into 2019, with half of the Editors-in-Chief, CEOs, Managing Directors, and Heads...

What is “Readers per Copy” and how can you calculate it?

Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or the previous ComBase survey) by...

Saskatchewan town and city councils pushing for less transparency

The issue of public notice is surfacing again in the province of Saskatchewan.  Some SK town and city councils are attempting to end the...

Social media inaccurate despite being popular U.S. news source

For the first time social media has beaten out print as an avenue for news consumption for adults in the United States, according to...

Alberta Press Council shuts its doors

The Alberta Press Council ceased to exist effective December 31, 2019. The Alberta Press Council, which has been in operation since 1972, was an independent...