Tag: Community Newspapers
Trust in News Media fact sheet now available
Newspapers Canada has created a new fact sheet highlighting Canadians’ favourable impression of advertising and the high levels of trust in traditional news media.
Seven...
Fact Sheet: Trust in News Media
Canadian consumers are more comfortable with levels of truth and accuracy in traditional media versus digital media, a recent study finds.
According to Advertising Standards...
Multicultural newspaper re-launches in PEI
Ni Hao PEI has re-launched as Prince Edward Island's first-ever dual language newspaper. Written in English and Mandarin, the publication is a full-colour monthly...
Our ‘Trust in News Media’ presentation has been updated
Trust in media is a hot topic these days with fake news on the rise and journalism in crisis. New Canadian research confirms that...
Traditional media is the most trusted source: Edelman
According to the 2016 Edelman Trust Barometer, traditional media (66 per cent) tops the list of leading trusted sources for news and information in...
Canadian advertising market valued at over $9-billion in 2016
The Canadian advertising market ranks tenth on the global scale with just over $9 billion USD estimated in 2016, reports Zenith Optimedia.
In Canada the...
Vividata: More than eight out of ten Canadians read community newspapers
Community newspaper readership across Canada is strong according to the most recent Vividata research. The highest readership figures are reported on both coasts with...
Think you know everything about community newspapers? Think again!
Printed community newspapers are still relevant and engaging, even with today’s increasing focus on social media. In one case study, a community newspaper classified...
Community newspapers drive results
Research proves that community newspaper readers notice the vehicle ads in their paper. Automotive ads in newspapers are also influential throughout all stages of the...
How will public policy decisions impact newspapers in 2017?
Ed Greenspon, the president and CEO of the Public Policy Forum, an Ottawa-based think tank, has had a busy 2016. Commissioned by the Minister of...