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Newspaper readership varies by platform

New research from News Media Canada confirms that 88% of Canadians read a newspaper on any platform (print/digital) each week.  A new fact sheet...

Video: Newspapers 24/7: 2018 Edition

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians read newspapers weekly. This is the sixth release of this study...

Newspapers 24/7: 2018 Edition – Newspapers Reach All Target Groups (Fact...

Nine of ten Canadians (88%) read a newspaper on any platform each week. Millennials read most on a phone. Boomers prefer to read in...

Newspapers 24/7: 2018 Edition (Fact Sheet)

Nine of ten Canadians (88%) read a newspaper on any platform each week. Newspaper access is multi-platform – one-third of adults (34%) read on ALL...

Google and Facebook continue to dominate the Canadian digital advertising market

Facebook and Google combined account for an estimated 72% of the $5.5 billion Internet advertising market in Canada in 2016.  Internet advertising revenues continue...

Facebook’s Zuckerberg appears before Congress

For two days this past week, Facebook's CEO Mark Zuckerberg appeared before U.S. Congress. Once key takeaway from these hearings was that the regulation of...

How an integrated media campaign boosted sales with one car manufacturer

For Bob Redinger, president and general manager of Mississauga’s Ready Honda, maintaining the relevance of the company’s marketing efforts has always been top of...

Canadians trust the news media more than government

An Ipsos study released last year found that 77% of Canadian adults believe news reports from the news media more than reports from the government (23%). ...

Star Metro brand officially hits the streets

Today marks the official launch of the new re-branded StarMetro publications in five Canadian cities - Vancouver, Toronto, Halifax, Calgary, and Edmonton. Torstar Corp. announced...

Did you notice? Facebook took out a full page newspaper ad...

Facebook founder and chief executive Mark Zuckerberg apologized for “a breach of trust” in advertisements placed in newspapers, including the New York Times, Washington...