Did you notice? Facebook took out a full page newspaper ad to apologize for the Cambridge Analytica controversy

Facebook founder and chief executive Mark Zuckerberg apologized for “a breach of trust” in advertisements placed in newspapers, including the New York Times, Washington Post and Wall Street Journal, this past weekend.

“We have a responsibility to protect your information. If we can’t, we don’t deserve it,” the advertisement read.

Read more about the challenges faced by Facebook in the wake of the Cambridge Analytica controversy here.