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Newspaper Media Drive Vehicle Sales: Presentation

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This Powerpoint presentation provides all...

Newspaper Media Drive Vehicle Sales: 1-page written summary

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This one-page written summary provides...

Newspaper Media Drive Vehicle Sales: 2-page research summary with data charts

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This two-page summary provides a...

Proving Newspaper Media Works For Vehicle Advertising

The Challenge: A vehicle advertiser wanted to launch a new and innovative vehicle. This initiative would help it reinvigorate its well-established, high awareness brand. The...

Bosch: Targeting the Affluent and Boomers

The Challenge: To reposition Bosch from a premium dishwasher company to an entire kitchen solution. The Objective: To build an upscale kitchen, either to have...

Newspapers Work for Health and Personal Care

For health, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Innovation in Print Newspaper Ads

This video shows off some innovative advertising ideas from Canadian newspapers. Get inspired by the unique ways advertisers have used print newspapers to deliver their...

Metro: Newspapers Target Local

The Challenge: Metro wanted to re-establish its commitment to quality food. It wanted to stand out from other grocery stores by doing something different...

Newspapers Work for Clothing and Accessories

For clothing, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Augmented Reality Makes Newspaper Ads Come Alive

A number of Canadian newspapers are incorporating Augmented Reality (AR) technology into their print editions to bring advertising and editorial content to life. Using...