Tag: Readership
Community newspapers reach 8 out of 10 Canadians
There are more than 1,000 community newspapers across Canada, publishing anywhere from one to three times per week. That translates to almost 20 million...
Vividata: Eight out of ten Millennials read daily newspapers
Millennials and adults age 35-49 are the strongest readers of digital newspaper content. Over the course of a week, 79% of Millennials read a daily...
Community newspapers are the original social media
Community newspaper readers across Canada have always looked in their printed papers to find out about births and deaths, local opinions, who is retiring,...
5 Things You Thought You Knew About Community Newspapers
Think you know everything about community newspapers? Think again.
This presentation, based on research conducted in 2016 by Totum Research for Newspapers Canada, highlights five...
Nielsen research finds six in ten adults globally trust newspaper ads
Nielsen’s 2015 Global Trust in Advertising Study finds that while there isn’t one simple rule for maximizing advertising effectiveness in such a saturated market,...
New Car Buyers 2016 (Presentation)
Newspaper Media Drive Automotive Sales 2016
What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This...
New Car Buyers 2016 – Fact Sheet
Newspaper Media Drive Automotive Sales 2016
Seven out of ten new car buyers are reading automotive ads in printed newspapers compared to 16% reading auto ads on social...
New Car Buyers 2016: Millennials – Fact Sheet
Two thirds (65%) of Millennials are reading the automotive ads in their printed newspapers. 37% of Millennials read automotive ads in digital newspapers.
In 2016, Newspapers Canada conducted an update...
New Car Buyers: Boomers – Fact Sheet
Almost three quarters (72%) of Boomers are reading the automotive ads in their printed newspapers. Four in ten Boomers read automotive ads in digital newspapers.
In 2016, Newspapers Canada conducted...
2016: Newspapers 24/7 – New Car Buyers – Fact Sheet
This fact sheet provides an overview of the results for new car buyers who are dedicated newspaper readers across all platforms. Nine in ten new...