Nielsen research finds six in ten adults globally trust newspaper ads

Nielsen’s 2015 Global Trust in Advertising Study finds that while there isn’t one simple rule for maximizing advertising effectiveness in such a saturated market, understanding how consumers feel about the ads served on the various media platforms is a good place to start.

The new study also shows that the proliferation of online ad formats has not eroded trust in traditional paid advertising channels. Six out of ten respondents (60%) say they trust ads in newspapers and two thirds (66%) trust editorial content such as newspaper articles.