Tag: Readership
Newspapers 24/7: Young Adults
New research reveals that 8 in 10 young adults read a newspaper (any format) each week. This number has gone up slightly from two...
New study: Connecting to Canadians with Community Newspapers
Three quarters of Canadians (73%) in non-urban centres read a community newspaper according to a new study titled Connecting to Canadians with Community Newspapers....
Next webinar highlights better ways to use audience measurement data
Advertisers use different media for a variety of purposes—so why would we hold all media to the same criteria when it comes to measurement?...
Connecting to Canadians with Community Newspapers
Three quarters of Canadians (73%) in non-urban centres read a community newspaper according to the 2013 study, Connecting to Canadians with Community Newspapers.
The survey...
Community Newspaper Fact Sheet 2014
Community newspapers and their websites are hyper-local. They effectively represent the neighbourhoods they serve. And they are able to target these communities like no...
Snapshot 2013 highlights the strength of community newspapers
Every week in Canada, more than 1,000 community newspapers circulate over 19 million copies in key metropolitan areas, rural and remote regions, and all...
Learn how to access valuable audience insights through social media analytics
Social media provides a wealth of free information about your readers, but is your newspaper making effective use of this data? On December 10,...
NADbank releases mid-year readership study for daily newspapers
Canadians continue to be avid readers of newspaper across multiple platforms according to the latest readership study released by Newspaper Audience Databank (NADbank). ...
PMB and NADbank to collaborate on new study
The boards of the Print Measurement Bureau (PMB) and Newspaper Audience Databank (NADbank) have announced plans to work together on a new study which...
New Australian study reveals significant upswing in newspaper readership numbers
The Australian newspaper industry is backing a new cross-platform audience insight survey which provides data for over 600 newspapers and magazines across the country,...