Tag: Research
How well do you really know news?
Results from a recent Australian study finds that news is the most effective way to put your message out there, with maximum impact. Â The...
The two biggest advertising categories in Canada trade places, research shows
A new study reveals that shifts caused by COVID-19 has meant 'consumer packaged goods' (CPG) have overtaken 'automotive' as the top-spending category in Canadian...
Slow journalism not the solution to news fatigue: research
‘Slow journalism’ or the consumption of news at a slower, more in-depth pace has become more popular over the past decade or so according...
Why Google dominates advertising markets
News Media Canada is happy to share with all members are forthcoming journal article written by Dina Srinivasan. The article focuses on the many...
How Google abuses its position as a dominant platform to strong-arm...
This White Paper, published earlier this year by the U.S.-based News Media Alliance examines many areas where the strength and size of Google (negatively)...
Where do social media users get their news?
The Reuters Digital News Report, which studied people age 18 and up, found that while Twitter currently is a top source for news and...
Research shows how readers access newspaper content
According to Vividata’s Fall 2019 study, Boomers are more likely to access digital newspaper content directly, while Millennials navigate through social media and search.
Baby...
Canada’s aging population could result in opportunities for small and medium...
An aging population means changes to our economy and opportunities for businesses, including newspapers. Consumption patterns change with age and some industries will perform...
Statistics Canada data shows rise in digital advertising dollars
As the newspaper publishing industry continues its digital transition, digital advertising sales grew by 20.8% from 2016 to 2018, reaching $295.6 million. However, this increase was not enough to...
Canadian data from 2018 Digital News Report released
The Canadian results from the 2018 Digital News Report confirm that Canadians have a positive opinion of the work by news media in Canada, particularly for...