Home Tags Research

Tag: Research

Research shows how readers access newspaper content

According to Vividata’s Fall 2019 study, Boomers are more likely to access digital newspaper content directly, while Millennials navigate through social media and search. Baby...

Canada’s aging population could result in opportunities for small and medium...

An aging population means changes to our economy and opportunities for businesses, including newspapers. Consumption patterns change with age and some industries will perform...

Statistics Canada data shows rise in digital advertising dollars

As the newspaper publishing industry continues its digital transition, digital advertising sales grew by 20.8% from 2016 to 2018, reaching $295.6 million. However, this increase was not enough to...

Canadian data from 2018 Digital News Report released

The Canadian results from the 2018 Digital News Report confirm that Canadians have a positive opinion of the work by news media in Canada, particularly for...

Research shows time spent with media in Canada is almost 10...

eMarketer’s report on Time Spent with Media 2019 finds that Canadians spend almost the same amount of time with traditional and digital media.  Total time spent daily...

The Power of Printed Newspapers: A study from the Alberta Weekly...

Media habits differ between major urban centres and non-urban communities, and this is no different in Alberta. In July 2018 the AWNA commissioned research to understand...

Updated Statistics Canada data on newspaper publishers

Statistics Canada has published updated information available on the newspaper industry based on the year 2016.  Industry data includes revenue, operating expenses, advertising revenue...

Act Now: The Canadian journalism and the newspaper industry need your...

News Media Canada, in partnership with the Department of Canadian Heritage, needs your help in building a comprehensive profile of the Canadian newspaper industry to...

Q1 2017 Daily Newspaper Revenue Report

News Media Canada reports quarterly on daily newspaper revenues in the following categories: print advertising, online and mobile advertising, and circulation. Revenue data for the...

Canadians still have strong trust in news, study shows

The Reuters Institute For The Study Of Journalism recently released a report showing that trust levels in news vary hugely by country. Trust is highest in...