Tag: Trending
WAN-IFRA releases 2017 World Press Trends report
The results of WAN-IFRA’s annual survey depict an industry that is increasingly building loyal audiences around its high-quality journalism, as the shift to reader-based...
‘Ten Tweetable Truths’ fact sheet updated
Readers choose printed community newspapers for everything local as well as advertising!
That’s just one of the ten Tweetable truths highlighted in the updated fact...
Engagement cuts through a cluttered media environment
Consumers are surrounded by media daily. Research from eMarketer finds that adults in the US are now spending more than half the day with...
Getting you caught up on #LocalNews17
This past weekend, the Ryerson Journalism Research Centre hosted an industry conference to address the question of 'is no local news bad news?'
The conference...
Frequency in newspapers works: presentation
To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity.
Explore the concept of 'frequency' in this...
Canadians want government advertising in newspapers
Almost three quarters (72 per cent) of Canadians say the most appropriate media for advertising government programs and services is newspapers (daily or community).
In...
They’re here: News Media Canada house ads now available
The time has come. A few weeks ago, we recently rolled out our splashy new logo. Now, we've got more treats for you, our...
Canada’s Anti-Spam compliance deadline fast approaching
Canada’s anti-spam legislation (CASL) makes it illegal for a person or organization to send unsolicited electronic messages (such as email, or a social media...
The Flamborough Review celebrates 99 years of service to its community
Ninety-nine years ago, the Waterdown Review (renamed the Flamborough Review in 1974 to reflect the implementation of regional government) was born.
Currently owned by Metroland Media,...
Marketers seek greater transparency for digital ads
Digital ad fraud is a significant global problem affecting open exchanges as well as premium and private exchanges.
This benchmark study, done with online fraud...