Don’t miss out on our final webinar of the Winter 2013/2014 training season!
On Tuesday, February 4, Aggy Apostolopoulos, vice president for KubasPrimedia, will lead a comprehensive presentation covering why audience is so important to the newspaper industry and how publications can leverage the (qualitative and quantitative) strength of their extended audience across all platforms.
This session will cover why this is such a hot topic in the c-suite of most news-media companies, review organizations that have done a good job in this regard, and discuss how this impacts sales and pricing.
Apostolopoulos has over 10 years of experience assisting hundreds of newspapers across four continents on pricing strategy, revenue development, and adapting to the rapidly changing media landscape.
This webinar is designed for newspaper staff from all departments including publishers, editors, advertising managers, production and circulation staff.
This webinar is just $25.00 to attend for CNA/CCNA members.
