This year could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada. Last year saw an increase of 2.8% and this year we could see further 2.4% growth in overnight travel within Canada due to low gas prices and the struggling loonie.
Newspapers reach these travellers in print and digital. Research from the latest Vividata study finds that more than half (53%) of adults travelled within Canada for vacation in the past 12 months and almost six out of ten (57%) read a newspaper yesterday. Travellers access both print and digital newspapers in huge numbers, with considerable overlap, making a print and digital campaign most effective.