On April 14, Vividata will release the results of its first full year of 2015 fieldwork. NADbank and PMB merged in the fall of 2014 to form the new amalgamated newspaper and magazine measurement organization, which offers a single source readership study and delivers research data in a more timely and frequent manner. This month’s release will feature cross-platform readership results, as well as metrics on Canadian consumers’ relationships with various publishing brands.
Vividata president and CEO Sara Hill and insights manager Rahul Sethi provide an overview of the last nine months of 2015 fieldwork in a new blog post for INMA. The results show that while brand reach remains strong across newspapers and magazines, readership behavior is changing dramatically as Canadians continue to embrace new digital platforms.