This spring, Newspapers Canada is releasing a series of exciting new research materials on the Canadian newspaper industry.
An updated version of our Newspapers 24/7 study is now available online and features new data on newspaper readership by time of day and across different platforms.
On Friday, April 29, we launched Community Newspapers Drive Results study, a study funded by Canadian Heritage that sheds light on engagement with community newspapers and how they impact the automotive path to purchase. Members who are interested in learning more about this research can sign up for a FREE private webinar with presenter Kelly Levson, director of marketing and research at Newspapers Canada. This must-see presentation will provide members with an in-depth look at the 2016 research and provide answers to any questions you have about the findings.
Finally, a follow-up report on our Automotive Path to Purchase study will be released on Monday, May 30, with a French edition to follow shortly thereafter.
For more information about Newspapers Canada’s various research initiatives, please contact Kelly Levson, director of marketing and research, at klevson@newspaperscanada.ca.