The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and businesses have the information they need to exercise their rights and responsibilities and to make decisions about their health, safety and security.
This presentation highlights the important role that newspapers play in public awareness, showing how two thirds of Canadians want to see advertising for government programs and services in newspapers. Available in PowerPoint format (.PPTx).